This Twitter infographic was created by Fusework Studios and is based upon a report from Buddy Media entitled “Strategies for Effective Tweeting: A Statistical Review.” The report is compiled from their analysis of user-engagement from over 320 Twitter profiles.
At the end of 2012, Gartner surveyed over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries (financial services and insurance, high-tech, manufacturing, media, retail, and healthcare).
This presentation highlights the findings including how marketers are allocating their budgets and what activities are contributing to marketing success.
Did you know that LinkedIn gives you a section to share updates with either your Connections or as a public post on LinkedIn?
Your update can be a link to a relevant article in your industry, info about what you are doing, or a video your connections would like.
Your update will also show in the “LinkedIn Network Updates” email that most users receive each week.
If you want to share something on LinkedIn, use the “Share an Update” box on LinkedIn.
Here are the instructions:
With all the changes going on with Google’s algorithm, it’s really crucial to understand what does and does not help your website. By the same token, you also need to know what will get you traffic and what will get you blacklisted by this mega search engine.
By now, you’ve probably heard about the Penguin and Panda updates, but there have been more, though less talked about than these two. Basically Google is trying to keep search clean, which is great. Not so long ago you could “trick” the system (and many did) to get higher ranking in Google. So if you searched the term “vacuum” what you’d see could have been a mix of organic and black hat marketing tactics. It’s the black hat that Google continues to go after. That said, some of us may be pushing promotional efforts that aren’t the best, and we don’t find out until our sites get hit. By then it’s too late.
In an ideal world, your site should be able to weather any algorithm change that Google throws at you. If you aren’t sure if your site is vulnerable to these changes, keep reading. Why should this matter to you? Because if you’re hit in the Google sweep, it could drop your site in search and, thereby, affect your traffic, SEO, and business.
So let’s take a look first at what not to do, and how you can build a stronger presence online.
What not to do. First we need to figure out what you shouldn’t be doing. Some of this will be obvious and some of it might be surprising.
Keyword stuffing: We all know that keyword stuffing is never a good idea. Keyword stuffing is a way of pushing a set or string of keywords in your website copy (generally on your homepage) over and over again so Google picks up on it and sends you consumers who are searching on those keywords. This might be the most lethal thing you can do right now, so make sure that your website (all pages, not just your homepage) is a solid blend of keywords and helpful information. If it’s not, get it redone ASAP.
Link farms: A few weeks ago, I had a client ask me if she should buy into a service that would get her 5,000 new links for $500. I told her no. Why? Because getting too many links in a short period of time has always been a huge red flag for Google. Be careful if someone is promising you a lot of links over a short period of time; by “short” I mean overnight, or in a week or two. Even then, 5,000 links is still too much, in my view and the links (even if you should get them, which is questionable) won’t be from sites that are related to your own so even if Google misses you on the sudden link increase, they will get you on the sites that aren’t appropriate to your market.
Too many ads: Ads can be a great way to gain additional revenue, but too many ads could alert Google to a lack of content. How many is too many? Well, I think this falls into the: “If you’re even asking this question, you likely have a problem” category. Generally, two or three ads on a page is fine – but if you have more ads than content, you’re creating a problem for yourself and your website.
Article marketing: While there are a lot of folks still doing this, I feel very hesitant to recommend it which is partially why we pulled it from our list of marketing ideas over a year ago. Article sites were hit very hard during Panda and this has not gotten better. If you do article marketing, tread very carefully.
Keep in mind that the above list is subject to change, so checking in periodically with sites like SEOmoz.org can really help you keep track of new Google updates.
How to Get Great Results. Now let’s look at how to get great results and how to “algorithm proof” your website:
Fresh content: Blogging is still a great way to drive traffic and social engagement to your website. Having a blog is great, adding content to it weekly (at a minimum) is better. Some SEO experts say that you really need to be updating your blog twice weekly in order for it to even make a dent.
Links to big sites: It’s always helpful when you have the occasional link in your blog post to external and high ranking sites.
Google+: While it seems like Google+ is “just another social network” it’s not, and while I know it’s a hassle to have one more place to update, try doing a search on a particular keyword and I think you’ll be surprised by how many Google+ results show up. Google+ is fantastic for SEO and while you don’t have to spend a ton of time with it, you should be active on this site. Here are a few quick tips to get you going:
* We have both a personal page (mine) and our business page. We use both and both seem to show up high in searches.
* Make sure your page is optimized. Complete the Google+ verification process, add your About Me section, use your keywords when describing your business or what you do.
* Post regularly, videos are a great thing to post – Google+ seems to love videos and, of course, they own YouTube so videos have that built-in bonus. Additionally, pictures and quality content are always great to post on there.
* Add photos to your page and use the Google Scrapbook feature so that your page is visually appealing and mirrors your brand identity.
Diversity is key: Remember that it’s never one thing that will drive traffic, but several things done over time. Your goal is to find those things that work well and do more of them. Don’t put all of your SEO eggs into one basket. Make sure that you are doing 3-5 things to drive traffic. Why? Because if that one thing dries up (and given how many changes are happening online, it likely will) you need to keep the wheels of traffic turning with other options.
Not all traffic is created equal: Not all traffic will get you to conversion. You want to turn people into customers, that’s your bottom line and surprisingly, you don’t need a lot of traffic to do that. You need the right kind of traffic and a website that encourages them to take action.
Everything changes: You can’t just put up a website and expect it to do the same great things for you all the time. Social metrics change, how people surf changes so you need to stay up to date on the changes that are happening. Staying in touch with key newsletters and/or websites is important to keeping track of what’s happening out there.
Know your traffic stats and analytics: In order to get better, consistent traffic you need to know your analytics and you should be checking in with your site stats at least monthly, if not once a week. Good analytics (like Google analytics) will show you some pretty specific traffic numbers including what social sites are driving the most traffic. Something to focus on are bounce rates. We get a lot of traffic from Facebook (a lot) but the bounce rates from Facebook are fairly high. We also promote the business on LinkedIn and don’t get as much traffic (maybe half of what Facebook sends us) but the bounce rate from LinkedIn is much lower and people are spending more time on the site. What this tells us is that while Facebook remains a good target, the visitors coming from LinkedIn might be more focused and perhaps more serious about doing business with us. Knowing these numbers will really help you to define where your best traffic is coming from so you can spend more time focusing there.
Getting traffic and seeing your business increase online is always a solid goal, but knowing what’s working and where to best spend your time is even more important. Having a solid footing online isn’t difficult, but it does take some time, effort, and a little bit of research. Staying alert to the changes and being aware of your traffic numbers will help you grow your client base, year after year. Recommended sites and newsletters:
Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
Photo credit - lrargerich
One of the trickiest things about marketing online is coming up with new and original content that entices your readers.
This infographic from CopyBlogger.com gives you 22 ways to create new content. One of my favorites is #8, Review Something, because I always have an opinion about a new tool or strategy.
I’ll add another for you… Make a List. Any size list will work, and here are a few titles you can borrow and fill in the blanks:
What’s your favorite? List it in the comments below.
Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy tips to get website traffic fast!
Tip #1 Make sure you’re actually tagging your keywords.
Do you spend a lot of time optimizing your content and then neglect to tag them on your web page? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.
There are a number of tag types including,
* Title tags. Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like – <title>Primary keyword phrase here. </title>
Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.
* Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this – <h1>Primary and/or Secondary keywords here</h1>
The “1” designates this header as the most important header on the page.
* Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.
* Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.
Tip #2 Add content to your site daily
Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index – without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily, optimized content and your traffic will soar.
Tip #3 Procure valuable and relevant incoming links
The more websites which link to your web pages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
There are different types of links.
- A direct link looks like a basic website address, for example, www.yourwebsite.com
- A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.
- If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”
You can encourage linking to your website by:
* Adding content to your site.
* Submitting to article directories.
* Publishing press releases.
* Blogging and participating in social networking forums, chat rooms and social networking sites.
Tip #4 Be Social!
Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site – create a profile and then post comments, links to your site and ideas which generate conversation.
Get involved – many chat rooms and forums are industry specific, find those which cater to your industry, and begin participating. Speak to and connect with a highly targeted audience.
Tip #5 Advertise for more exposure and traffic
Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases.
For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.
Women are using social media to connect and share with others, and men tend to research and increase their status. According to a recent article on Forbes.com, women and men are not the same when it comes to social networking.
Because of these differences, business owners need to pay attention to what sites their target market is using… and how they want to interact with you.
Your first question: Am I trying to reach women, men or both?
If your customers are primarily male, men are spending more time on LinkedIn to help boost their career. Are you giving them opportunities to support this goal (for example, you could create a LinkedIn group to provide discussion opportunities). Are you adding to the male interest in research?
The article also noted how men use YouTube more than women…do you have a YouTube channel with fact-filled videos?
If your customers are primarily female, Facebook may be a much better place to focus. Women are spending more time solving their real-life issues and concerns and less time trying to make themselves look good. Are you providing solutions and answering questions?
Forbes noted that women are more likely to share their shopping activities with others….are you putting promotions and sales out to your friends and fans?
I see this comparison of activities by gender expanding as social media grows, and smart businesses are using this knowledge to connect with customers in very focused ways.
So where in your business, can you more effectively target your male or female prospects?
This week I received an email with the subject line “Call now for clean energy.”
It was intriguing enough to open, and the inside of the message was just as nicely written.
Al Gore and his team at RePower America have put together a savvy system for making it incredibly easy for me to contact my senator about the clean energy legislation under consideration this week. The email included a toll-free hotline to call which would then automatically connect me with my senator’s office. (No wasted time trying to figure out what senator to call or what the phone number is.)
They even told me what I could say to the senator’s office.
Then they asked me to “report my call by clicking here.” RePower America needs to know how many people are calling in, so they collected my email and zip code.
The next screen gave me buttons to quickly and easily share the hotline with my friends, by email, Facebook and Twitter.
I was impressed with this strategy for a couple reasons:
1. RePower made it incredibly easy for me to make an impulse call to their hotline and reach my senator’s office.
2. They are tracking their results so they can report on the ROI of the activity.
3. RePower included social media options with the buttons at the end of the process (once again, making it easy for me and removing any time-consuming barriers that would give me the opportunity to click away).
(Want to know more? Here’s the link to the website.)
So where in your business can you use these three strategies? Are you making it easy for your customers?
Wanna re-see your favorite Super Bowl commercial? Once the game is over, view the 2010 commercials here:
Check this out: 3:24 minutes left in the game and one count was 566,000+ Super Bowl tweets!