Seminar - Secrets to Using the Web During a Recession

Posted by Julie on November 7th, 2008

Join us for a special seminar

Secrets to Using the Web During a Recession

Your 2009 Web Marketing Plan for a Phenomenal Year

Join Julie Hood to:

  • Learn about our proprietary method, TLC for Your Website
  • Get your 2009 Year-Long Internet Marketing Plan
  • Analyze (and copy!) the Strategies of Successful Websites

LIVE EVENT

Wednesday, November 19, 2008
9:30-11:30 a.m.
Java G’s - just off Page Extension
2031 Old Hwy 94 South
st. Charles MO 63303

Only $20.

Call Julie at 636-946-5148 to register.

OR

TELESEMINAR

Get the mini-version by teleseminar:
Thursday, December 4, 2008
8 AM Pacific, 9 AM Mountain, 10 AM Central, 11 AM Eastern

Name
Email

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Website Marketing - Where do you learn all this stuff?

Posted by Julie on July 3rd, 2008

One of my clients asked me recently, “Where do you learn all this stuff?” We were talking about blogging, email marketing, website marketing, how to get more traffic… the standard stuff any website owner needs to do.

And my answer was that I do a lot of surfing!

One of the goals for InfoMarketingOnline.com is to share my favorite resources with you. Especially for those of you who like to learn, and not just get told what to do, the Favorite Website Marketing Resources will really help you.

Let me start by sharing one of my all-time favorite resources for cutting edge research into what’s new and what’s working with website marketing, the Thirty Day Challenge.

The goal is of the Thirty Day Challenge is to make your first $10 online.

The official challenge is starting August 1, 2008 (it’s usually repeated every year on in August) and right now people are signing up and getting started with the “Pre-Season.” (Yes, it’s a lot like pre-season football, getting to the know the tools, getting organized, etc.)

A couple things you should know about the Thirty Day Challenge:

  • You will be using cutting edge tools and techniques. This is not for the faint of heart or the technophobe. The team really works to make it simple for you, but sometimes it can be fairly techy.
  • A lot of the material is presented by (sometimes long) videos. If you’re like me, this is not your favorite way to learn, but it is effective for what the Thirty Day Challenge team is trying to share with you.
  • The best part — it’s FREE! The staff who put this together do have some additional coaching programs they will encourage you to join, but the core Thirty Day Challenge is free.

So check it out at Thirty Day Challenge and post a comment below to let me know what you think!

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Get 1000% Increase in Email Newsletter Opt-ins

Posted by Julie on July 3rd, 2008

Marketing Sherpa released a new case study on how one company increased their email newsletter opt-ins by 1000%.

AskLeo.com tested the use of a hover box asking visitors to sign up for their newsletter. What was interesting about this case study to me was that the site tested to see how long they should wait before the hover box appeared.

What a great idea!

I know a lot of times I’ve visited a blog or website, and immediately one of these hover boxes appears on the site, getting in my way so I can’t read the post or page I was looking at. It’s an interruption when I haven’t even looked at the site yet…. but AskLeo.com found the sweet spot, the best possible time to slide in the box asking for the subscription.

http://www.marketingsherpa.com/article.php?ident=30692&pop=no

You can read the entire email marketing case study here until July 9, 2008. After that the report becomes paid.

Here are a few more things you can do to increase opt-ins:

  • Trade a report, audio or other content for the visitors’ name and email address.
  • Make sure your freebie has the “Wow” factor. Something that your visitor will go back to all his or her friends and say, “You’ve got to go get this.”
  • Don’t ask for too much information initially (name and email is all you need to get started).
  • Make sure you have a subscription box in the same place on every page of your website (you never know when a visitor is ready to sign up, and it needs to be easy for them).
  • Create a separate page just describing your newsletter, your freebie and encouraging people to subscribe. Buy a separate domain and then you can tell people to “Go to www.mysite.com to get my free stuff.”

We’ve got more email marketing tips and case studies to come!

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