Which social media tactic do you think is most effective? According to a new report at MarketingSherpa.com, user reviews or ratings, and blogger or online journalist relationships are the two most effective social media tactics–and two of the most difficult to track.
The MarketingSherpa chart compares how effective a tactic is considered with how accurately it is measured. Obviously many of the latest and greatest social media tactics are so new that the tracking systems haven’t yet caught up with the technology.
The other side of the issue is that connecting with your prospects and buyers “socially” is much less scientific than tracking how many click-thrus you get on your Google ad.
Reputation, word of mouth and recommendations can be difficult to measure. However, here are a few tools to keep tabs on how you are doing:
You can also find some less direct numbers to track, for example,
While these numbers won’t tell you exactly about your ROI, it does give you a good idea if your reach is spreading.
And if you were wondering what was the least effective social media tactic? Advertising. Imagine that.
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