Position Your Preview Call for Phenomenal Results

I’m always on the hunt for better ways you to sell… without actually having to “sell” someone. I’ve been very impressed with the ideas from Lisa Sasevich and thought I share one of her articles with you on how to use a preview teleseminar call to close more business. She gives some very specific language you can use -enjoy!  Julie

Position Your Preview Call for Phenomenal Results

by Lisa Sasevich, The Invisible Close Blog

About a year ago, I worked with Purpose Coach Tim Kelley to discover my blessing, the work that I was put on this earth to do, that I’ve always done, whether I was being paid for it or not. I discovered that my blessing is to help experts who are making a difference get their message out.

One way I’ve done that is through teleseminars. Over the past eight months, I’ve had the honor of contributing to thousands of heart-centered entrepreneurs and have enjoyed the rewards that come from having done FIVE 6-figure-plus launches. That’s right, my income has skyrocketed simply by sharing my blessing in a more leveraged way.

Naturally, as soon as I developed my winning formula I couldn’t wait to share it! So, I developed another groundbreaking teleseminar – “5 Simple Secrets to 6-Figure Teleseminars: How to make BIG FAST MONEY doing what you LOVE!”

I launched my teleseminar with a preview call that revealed my exact formula for how to craft a profitable “Invisible Close” preview call. The first part of the formula for crafting a profitable preview call that sells is Positioning. At the beginning of your call, to get your listeners on board fast, you need to position five specific areas. Here they are:

Step 1 of The Invisible Close Profitable Preview Call Formula: Positioning

1. Position Yourself

During your preview call, the first thing you position is yourself, and you do that with your introduction, which needs to show that you’re both credible and vulnerable.

You’ve likely heard people lead classes who share how accomplished they are, but you may not like them. They feel separate from you. People don’t buy from teachers they don’t like and trust. So you need to tell a story that both shows your credibility and your vulnerability. During my preview call, I shared with listeners that in my early days, when I used to teach women to understand and appreciate men, I regularly closed 60-80% of the room. But I also shared that I used to cry over the women who didn’t register because I so badly wanted them to have the transformation we offered. That intro story shows my extremely high conversion rates, which gives me credibility, and also shows that I have a heart, which gives me vulnerability. Being vulnerable allows your audience to appreciate that you have been where they are; you are a real person and you get them.

2. Position Your Topic

What is the possible outcome the audience could experience from being on your call? Or, from doing your work? This is where you want to grab them. In my call, I talked about the successful launches I’ve done, and the one that we parlayed into a million dollars! You can also position your topic by sharing the outcomes that your clients or students have had from working with you.

3. Position Your Audience

You want to let the listeners know that they are in the right place, so mention the groups of people who would benefit. For instance, I said, “This is for you if you’re tired of being the best-kept secret in your field. If you’re looking to get your message out in a great, leveraged way, etc….” As people heard themselves mentioned, they knew they were in the right place and became hopeful about what they were about to learn.

4. Position Your Talk

Some teachers sound like a table of contents when they position their talk. You should provide an overview of what you’re going to cover, but do it in outcome-based language. For example, “First I’m going to cover three secrets that are going to have people throwing their wallets at you.” Focus on the transformation that is possible, not the boring line item.

5. Position Your Offer

Let listeners know that you’re going to give, give, give, that the call they are on will bring them great value, and that you’ll be sure to show them how to take it further before the end of the call. That way there’s no surprise AND you can unabashedly share your offer, because you’ve told them it’s coming. I said, “I’m going to share with you everything I can in the short time we have together, and then I’m going to show you how to get more.”

If you’d like to hear more about crafting a successful preview call, as well as the critical mindset shift you need to make before attempting any of this, use this link to access the free playback. It includes all 5 steps of The Invisible Close Preview Call Formula.

If I can make seven-figures teaching my expertise on teleseminars, take a moment to imagine what you can do… Enjoy!

Sales-from-the-podium expert Lisa Sasevich has x-ray vision for seeing the sales opportunities that exist in every company, and the creativity to convert them into gold! If you’re looking for simple, quick and easy ways to boost sales without spending a dime, get your FREE Sales Nuggets now at www.theinvisibleclose.com.

Maria said,

August 17, 2009 @ 12:17 pm

Hi, Julie:

Thanks for this article. The Preview Call sounds like a great strategy for me.


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