Information Products Lesson #1: The New Key to Sales

Are you creating information products? If not, please consider it.

Information products (ebooks, digital reports, audios) are one of the easiest ways to create passive income…. set up an information product, get the marketing rolling and get the checks in the mail. This is exactly what I did when I created my first information product back in 2001…. The Organized Writer ebook. Now every month I get a check from the sales of that ebook!

So where do you start? First by finding a need or problem that you can answer and solve for your customers.  Your product positioning is essential to success with this model. For example, I knew that a lot of creative writers tended to be disorganized, and they would pay for a solution to that problem.

The article below talks about how you can create small reports (7-15 pages) and sell them to customers who don’t want to sift through hundreds of pages of content. They want meaty solutions in a small package. What small reports are your customers looking for?

The New Key To Creating Information Products That Sell Even In Overcrowded, Highly-Competitive Markets

By Jimmy D. Brown of “Small Reports Fortune“

I want you to add a new word to your business vocabulary – The word is “specialization”.

A new age has dawned in information marketing. And it’s the age of “specialization”.

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief
history lesson.

(I promise, this won’t hurt a bit. 🙂

Information products online have evolved since I logged onto
the Internet back in 1999…

1) THE SIMPLE AGE.

Times were simple back when I first came online.  And so were
the information products.  Way back when, information products
weren’t readily available online like they are today.  If you
could find ANY information on the topic you were interested in,
you grabbed it.

2) THE SYSTEMATIC AGE.

As more and more people learned how to create and market
information products online, a new era emerged:  the
“systematic” era.  This was a time when huge information products
were created with hundreds of pages.  The idea was to create
comprehensive courses on a particular topic.

3) THE SEPARATION AGE.

As “internet marketing” and other business-related markets
became inundated with product offerings, the birth and rapid
growth of “niche marketing” occurred.  People began separating
themselves from the crowd and focused on “tiny niche topics” of
interest.

4) THE SPECIALIZATION AGE.

Again competition came – even in these small niches.  While there
is still money to be made by focusing on these tiny, untapped
markets — the well is drying up at a fast rate.  Now enters a
new age … the “specialization” age of information marketing.

Which brings us to the lesson –

There is a LOT of money to be made by creating small, 7-15
page reports on PRECISE topics.

Most consumers would rather NOT sift through 100 pages of
information to find out how to do something they are interested
in, nor would they like to pay for 100 pages of information when
they only need chapter 3.

With more and more products available on the market, consumers
are getting pickier and pickier.  They want what they want and
only what they want.

Perhaps the biggest untapped information gold mine lies in this
concept of creating small reports on precise topics.

* 17 Ways to Find New Affiliates Using Google.com
* How To Walk Off 7 Pounds in 7 Days
* 3 Ways To Get Your Next Vacation Free Of Charge
* The 15-Minute Guide To Stalling A Divorce
* Top 7 Ideas For Starting A Homeschool Support Group

Specialized information.

7-15 page reports that sell anywhere from $10-$100, depending upon
the information.

And the benefits of writing these small reports are staggering –

1. You can write a small report in just a few hours of one day.

2. The profit per page ratio is astounding – 10 pages for $10 is
a dollar per page per customer.

3. Small reports are MUCH easier to write than full-length courses.

4. There is a never-ending supply of topics for small reports.

5. You maximize the lifetime value of your customer.  In other words,
you can sell report after report to the SAME customer.

6. A series or collection of your small reports can be bundled into
premium-priced courses over time.

7. When “hot topics” emerge (almost daily!) you can quickly crank
out a small report to strike while the iron is hot.

8. When other marketers are seeing success with their products, you
can create a complementary report to offer for sale as a
supplement.

9. Many people can’t afford to buy (or refuse to buy) high-priced
courses – but virtually anyone can whip out $10-$15.

The list could go on and on.

I’ve been creating small reports for a long time.  In fact, I make
over $15,000 in PROFIT every month from just ONE of my sites.

I know this works.

And not just for me.

I had a customer recently email me to let me know he sold 420 copies
of his VERY FIRST small report, during its first month.

So, what I want to convince you to do is this –

***TRY IT FOR YOURSELF****

Create a small 7-15 page report and begin selling it online and see
what kind of results you see.

A new information age has dawned –  the age of specialization!

Create your own “special” reports and get your piece of the pie.

Jimmy D. Brown is the author of “Small Reports Fortune” – if
you can write 7-15 page small reports, you can earn a living
online working just a few hours each week from your home.
Look for his EXCLUSIVE formula “Creating A Six-Figure Income
With Small Reports.”

Julie here – I’d love to hear about your successes and challenges in creating small information product reports… comment below and let me know how it’s going. I’ll answer your questions in future posts.