Email Marketing with Email Newsletter Services – Part 1

Ready to get your email newsletter up and running? Picking the best software is critcial, right from the start, because transferring your account later may result in you losing some of your subscribers.

Here are some of my favorite services along with reasons for using each one:

Aweber – Easy-to-use, good deliverability, pricing structure based on the number of subscribers – 500, 2,500, 5,000, 10,000 and 25,000, supports RSS and includes HTML templates. Find out more about aWeber here. – Extremely easy-to-use, includes over 300 templates, archives, pricing varies with number of subscribers. Get more info on EasyEmailSoftware with iContact here. – Useful if you will be selling downloadable items or doing teleseminars/webinars where you would like your buyers added to an email list once they buy. Bit more complex to use, and may be more than you need. We typically set up the system for our clients, and then train them on the pieces they need to use. Try the trial version here. or – These two solutions are specifically for bloggers and will notify your subscribers automatically each timen you’ve made a new post.

ACT! with Swiftpage – If you are an ACT user, Swiftpage provides some outstanding tracking and setup features. It’s a little more pricey but worth it if you can take advantage of all of the features. – This online service lets you put video on your lead generation pages, test headlines and track results of visitors vs. signups (conversion tracking). The emailing functionality isn’t as robust, but it makes creating lead generation pages easy.  You can also link in with the other services like Aweber and Trial for $1.

I’ve used all of these services and recommend different ones depending on the stage of my clients, whether they will be doing it themselves or hiring it out, and what long-term functionality is needed.  Let us know if we can help you get your email newsletter service set up.

In Part 2 of this post, I’ll share the 12 questions you should ask before you pick a newsletter service.

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