Marketing Spend to Increase 6% in 2013

At the end of 2012, Gartner surveyed over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries (financial services and insurance, high-tech, manufacturing, media, retail, and healthcare).

This presentation highlights the findings including how marketers are allocating their budgets and what activities are contributing to marketing success.