How Your Content Converts Prospects to Buyers

Check out The Content Grid from Eloqua… I was impressed with the layout.

Across the top you have the business stages: Awareness, Consideration and Close. Each row describes one step in the buying sequence, along with corresponding content for that step. The dots even describe recommended distribution channels.

I was surprised, however, to see pricing guides not appearing until the bottom. Maybe that’s why I get so frustrated with websites. I want to see the pricing at the top when I am researching vendors or at least narrowing the field.

How about you? What kind of content do you like to see and when? What helps you most before you buy?

The Content Grid v2 Eloqua JESS3

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