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		<title>How One Company Increased Their Lifetime Customer Value from $50 to $500</title>
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		<pubDate>Fri, 29 May 2009 04:49:17 +0000</pubDate>
		<dc:creator>Julie</dc:creator>
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		<category><![CDATA[Email Marketing]]></category>
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		<description><![CDATA[What is your lifetime value for a customer? Not sure?
Let&#8217;s start with the definition. Per Wikipedia, the customer lifetime value &#8220;is the present value of the future cash flows attributed to the customer relationship.&#8221; So you want to know, What will this customer be worth to me over the entire time I sell to him [...]]]></description>
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